Have We for Got Beef Jerky in Uk

Summary:

• The global meat snack industry is expected to be worth $ix.47 billion by 2021.
• The United kingdom meat snack industry grew by 50 per cent from 2011 to 2016.
• Meat snack product launches grew by 115 per cent in the UK from 2013 to 2017.
• Meat hasty is a growing segment of the meat snack industry in the UK, evolving from primarily salami-style snacks and pickled meat products.
• Premiumisation of meat jerky has made it a popular product amongst wellness-witting consumers.

For decades meat jerky and meat snacks were considered low-quality 'Americanised' foods that consumers could find at a service station. In contempo years, nevertheless, as consumers have go more health-conscious and particular with their snacking, the meat jerky industry has evolved and grown, peculiarly in the Great britain. This article details how the Uk meat hasty industry has evolved, industry growth drivers in the region, the importance of the European market, and opportunities and threats that jerky producers in the United kingdom of great britain and northern ireland demand to consider.

The UK Meat Jerky Manufacture

Across the U.k. and Europe, meat jerky has been a smaller portion of the broader meat snack industry until recent years. Before meat hasty gained traction in the Britain, the meat snack market in the region was dominated past salami-style snacks, sausages and pickled meats. The prominence of these salami-manner and picked meat products in the region is due to the fact that these products are commonly served as delicacies in European countries.

As meat jerky has go more than popular in other markets, information technology's as well increased in popularity in the United kingdom. From 2011 to 2016, the meat snack industry in the U.k. grew by 50 per cent. One of the biggest drivers of growth in this industry is the introduction of new products such as premium jerkies that come across consumer demand for healthy snacks that are convenient to purchase and eat. The other cardinal factors driving the growing popularity of meat jerky in the UK are the influx of smaller market entrants promoting local product, flavours and recipes, and the variety of distribution channels available.

Distribution channels across the UK and Europe vary slightly to the US. In the Usa, 53 per cent of meat snack sales, including jerky, are made in convenience stores. In the U.k. and Europe, all the same, supermarkets are a major distribution aqueduct for meat snack producers. According to Yard View Research, in 2016, 39 per cent of meat snacks sold in Europe were distributed through supermarkets and hypermarkets. Convenience stores are likewise an important distribution channel, accounting for approximately 45 per cent of distribution throughout Europe in 2016. As a region with a strong buffet and restaurant culture, distribution through restaurants and cafes is expected to be a fundamental opportunity for producers looking to expand their distribution channels over the coming years. Ecommerce channels also represent a meaning opportunity for increased distribution as the strength of ecommerce continues.

How the UK Meat Jerky Manufacture Has Evolved

Similar to other markets such as Northward America, the United kingdom meat jerky industry began to transform from 2011. Prior to 2011, the meat jerky industry in the U.k. was a smaller segment of the meat snacks market place seen as an unhealthy, on-the-go snack due to its high common salt content, artificial flavours, and preservatives. In recent years, however, the 'premiumisation' of snack products such every bit meat jerky has made it a popular solution to the growing need for convenient, high-protein and organic food products. Add together this to the fact that meat jerky has a long shelf life and ease of consumption, and it's easy to see why it's become pop with consumers.. As a event, there's a wealth of opportunity available for entrepreneurial producers to enter the market and meet this demand.

As the Uk meat jerky manufacture has evolved, the target market for these products has shifted also. With the premiumisation of meat snacks, including hasty, health-conscious consumers, millennials and people with special dietary requirements have become central target audiences. A 2017 study by The Middle for Generational Kinetics institute that inside the past week (at the fourth dimension of the written report), 89% of millennials purchased and consumed a better-for-yous snack. Of this cohort, 64% of respondents said they looked for snacks with the smallest number of ingredients, while 79% of these people trusted a snack if they could empathize everything on the ingredient list.

About the UK Beef Hasty Manufacture

Compared to larger markets such as North America, where a lot of a company'southward jerky sales are domestic, the UK is a smaller market place. For that reason, exporting beefiness jerky products to the neighbouring European market is a key opportunity for UK-based hasty producers looking to expand their global achieve. To effectively grow in the domestic market and overseas markets, UK-based jerky producers need to ensure their jerky products appeal to consumers not merely with the product itself but its marketing too.

According to enquiry by trade publication, Convenience Store Decisions, 79% of consumers desire to exist able to sympathize the ingredient list on packaged products. To capitalise on this consumer need, many beefiness hasty products sold in the UK and Europe have at to the lowest degree one of the following terms on its packaging – 'grass-fed, organic and paleo-friendly.' Further, co-ordinate to FONA International, loftier-protein claims on packaging for meat snacks more than doubled in Europe from 11 per cent in 2014 to 25 per cent in 2017.

The most common beefiness jerky flavours include teriyaki, peppered, original, charcoal-broil, smoked, spicy and hickory. While these flavours are tempting for consumers, they tin't result in a long listing of additives and unrecognisable ingredients, especially if y'all're marketing a premium, salubrious snack.

What do Consumers in the UK Like and Dislike Well-nigh Beef Jerky?

The evolution of the beef hasty manufacture has been driven past the growing awareness of the health benefits associated with a high poly peptide, low carbohydrate diet. Eating foods with few artificial ingredients and the convenience of on-the-go products similar beefiness hasty are also fundamental growth drivers in beefiness hasty's popularity amongst consumers. Beefiness jerky is also light and has a long shelf life. This makes information technology a perfect item to pack for people who savor long hikes and camping ground — both outdoor activities that remain popular amongst health-conscious consumers with adequate disposable income to purchase products like beef jerky.

It's besides important to empathise what consumers dislike nigh beef jerky. Many consumers study that texture and thickness are two central factors that make them dislike a beef hasty production. For example, consumers have reported that lower end jerky brands have inconsistent texture and can be tough to chew. Higher-end brands, however, take a more consistent texture and aren't as tough to chew.

The likes and dislikes that consumers have for beef hasty differ between value-focused, affluent and paleo snackers. The diagram below details the sensitivity of these consumers between gustatory modality, health, quality and price.

Image source: Robert Yaman.

Every bit expected, value-focused snackers are most focused on price and taste. In dissimilarity, flush snackers are near focused on taste and quality, while paleo snackers are most sensitive to quality and health. It'southward important to have these client segments in mind when producing beef jerky products as it helps to determine which elements of your production that you need to optimise to reach your target market.

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Source: https://www.commercialdehydrators.co.uk/post/an-overview-of-the-uk-beef-jerky-industry

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